Dear Williamsburg Seller,
If you'd like to get top dollar for your home or building lot here in Williamsburg... or if your house has sat on the market for months in the past with no activity... and you want an honest and professional opinion about what it will take to sell your house for top-dollar in YOUR time frame... then this might be the most important letter you'll ever read.
Here's why:
I will help you sell your property in a time frame that meets your needs, for the most money possible in today's market! I won't let you take a dollar less for your home that what it is worth based on how soon you want to sell and what's going on in our local real estate market at the time.
That is my personal and professional guarantee!
Now, I know you're probably skeptical. That's normal and healthy. Let me give you three good reasons we can back up what we claim:
Three Reasons To Believe What I Say
Reason one: I am a life-long resident of Williamsburg. I grew up here and understand the community as well or better than anyone else. When you hire me you're dealing with the local professional who understands how to get property SOLD here in Williamsburg.
Reason two: I won't let you accept one dollar less for your property than it is worth... because with my 10 years of professional education and experience I can help you understand all the market factors that determine the best possible price and terms you should expect for your property. You can be totally confident that you have all the facts, figures and know-how right at your fingertips so you will make the best financial decisions possible for yourself and your family.
Reason three: I have extensive experience in practical home appraisal and marketing techniques. This allows us (you and me) to price your home for maximum profit right from the start and then get the broadest possible exposure so that active buyers - people right now out there looking for a home or lot just like yours - will find out about your house quickly and come see it!
Here is a summary of the
benefits you receive by working with me!
- "People can't buy your house if they don't know it's for sale!"
- I get your home MAXIMUM exposure through our local advertising, Century21 national advertising and relocation, local and regional multiple listing service - as well as my personal contacts within the industry.
- Consistent Communication with you - the Seller
- My staff and I handle all the details of both the marketing and the actual sales transaction. I have a proven system in place that keeps you totally informed about the status of your home's sale - no matter where we are in the process!
- Correct and Accurate Pricing
- You and I will use my expertise in real estate to introduce your property to the market at a price that produces maximum profit for you - in the time frame you need to sell it in.
- If you want to list... call someone else!
If you want to SELL... call me!
- 30-Day Marketing Plan - On average, 40% of my listings go under contract in the first 30 days... and for top dollar!
- Total Market Research
- I won't let you accept a dollar less for your property than it is worth because I provide all the facts and figures about the market along with my professional expertise to understand the "big-picture" about getting your home or building lot SOLD.
- My loyalty is to you - my client
- My sole loyalty is to you - my client. I place all of my attention on meeting your needs, goals and objectives when I represent you in the transaction.
- Everything you tell me is confidential
- Some things are meant to stay private. Any information you share with me in confidence stays confidential.
- Powerful, Proven Negotiation Skills
- I will help you negotiate the best possible price and terms for your home sale - and I'm very good at it! You won't get cut short when you hire me! I often make sellers thousands of dollars they might otherwise have lost if they had hired another agent - who wanted to "give their house away" in order to make an easy sale.
- Follow-up after the sale.
- My job doesn't stop when the SOLD sign goes up... that's just the start of my job. My goal is to be your lifelong real estate consultant and that means being there for you to answer questions, provide guidance and help long after the sale is complete.
- Professional Training and Education
- I have the most up-to-date skills available for guiding sellers just like you through the complex home-selling process with ease and effectiveness. You sell with confidence when you sell through me!
- Full time staff of professionals
- I have a full-time professional assistant who helps me serve you best! She enables me to concentrate on your needs rather than paperwork. My office staff is extremely knowledgeable and experienced - and they stand ready to assist you too!
- National Corporate Power
- FACT - Century21 is the biggest name in real estate in the World! My company can help you with everything from finding a mover to getting a mortgage. Whatever your real estate needs, together Century21 and I can and will exceed your expectations!
Now, you're probably wondering how and why I can do all those things.
Let me explain.
I am a professional real estate agent with the skills, staff, resources and tools to help you make the absolute best real estate decisions in selling your home here in Williamsburg.
I will take the time to help you evaluate your needs, set your goals and develop a plan that will get your home sold for top dollar within the time frame you select!
I will help you price your home correctly to ensure maximum profit in the current market. I will get your property maximum exposure in the current market by putting it in front of as many "eyeballs" as possible through:
| 1. Local newspaper |
| 2. Real estate Magazines |
| 3. Internet Advertising |
| 4. "Talking House" |
| 5. My personal database of buyer, investors and professional contacts |
| 6. Century21 Relocation - the largest relocation network in the entire world! |
| 7. Local and regional multiple listing service (MLS) exposure to thousands of real estate agents working with qualified buyers. |
Even with all that exposure my service doesn't end there. My job doesn't end when the for sale sign goes up. My goal for you is to provide life-long real estate assistance. I'll be here to answer your questions, provide professional help and ensure that you are happy and confident for many years into the future that you had the best possible experience and made the best possible deal in selling your home or building lot.
Don't take my word for it.
Listen to what our customers say.
"We tried FSBO and were unsuccessful. William sold our house within 30 days. He instilled confidence by his attention to detail. We felt good about his regular contact with us, keeping us informed about the process."
- Edward Crapol & Jean Zeidler
"His friendly personality and eagerness to help made him a pleasure to work with. I don't believe anything could have gone better!"
- Carl and Shirley Timmer
"Our house was on the market for 13 months without as much as a nibble. Within 30 days of listing with William, we were deciding between two attractive offers on our house."
- Jim & Judy Olver
"We tried selling our house in Williamsburg for months. William sold our house in 7 days. He was very professional and very knowledgeable about sales in our neighborhood."
- Pat &Cindy McLain
"Mr. McIntyre's patience and understanding were enough to satisfy us. The communication was great. No matter when we called, day or night, he always managed to return our calls as soon as possible and answered all our questions. Couldn't have done it without him!"
- Ed & Jean Doyle
Warning: Do NOT hire any Williamsburg Agent
unless they meet the following 6 criteria
There is a lot of confusion surrounding our field. Hiring a real estate agent is one of the toughest things you may ever do. Regardless of whether you hire me or not - I want to do you a favor I know you'll look back on and thank me for.
One: They must have the backing of a National company that provides the latest tools, training, marketing and support in a professional environment. The real estate industry has become too complex to rely on anyone else.
Two: They must have a comprehensive, written marketing plan that includes:
1. Local Advertising
2. National Advertising
3. Local and Regional MLS
4. "Talking House"
5. Internet Exposure across multiple site
6. Proactive agent marketing to other agents, known investors and other professional contacts.
7. Property profiling that includes a complete and customized features, benefits and financial workup on your property.
Three: They must have years of experience! You want an agent who is a true veteran of lots of different types of real estate transactions. Be very careful about trusting the sale of your home to a rookie... I know this sounds harsh - but let them experiment on their family and friends before you trust them to handle your sale. You don't want to sit on the market for months while they "figure things out"! The agent you deal with must have a proven track record of success before you should hire them.
Four: Choose an agent who is originally from the Williamsburg area and understands how things got the way they are and... just as importantly... where things are going! An agent who has ALWAYS been local understands the character of the area better than anyone else and can help you see how the current market is going to impact your price, terms and profit!
Five: Your agent must have extensive real estate appraisal education - I often have appraisers calling ME to ask questions about a home's value and any factors they should consider in determining what a home is actually worth in today's market! Any agent you deal with should be a complete and total EXPERT at coming up with a home's true value in today's market... so you don't take a single dollar less than it is worth!
Six: Has a full time staff dedicated to helping you and fulfilling your needs. Real estate is too complicated now for an agent to handle all the details alone... especially if they want to provide an exceptionally professional level of service. It takes a "well-oiled" team of professionals working together so that the agent can concentrate not just on getting your home SOLD... but at the same time meeting your overall needs and goals.
You get at least 10 times your money's worth when you deal with me!
Conservatively speaking my time is worth $100 to $150 per hour.
I don't tell you that to impress you - I tell you that to impress UPON you that you are dealing with a professional, skilled real estate agent who will treat you with respect, dignity and concern for your family's goals in selling a home.
When I meet a potential seller I invest anywhere from 4 to 10 hours of my time in research and in meeting with them to see if my marketing plan, my personality and my business approach are right for them... to see if I am the type of agent who can help them understand the best way to sell their property for the highest price in the time frame that meets their needs.
If you are the type of client I can help - then I am willing to invest as much as $750 - $1,500 of my time with you... without any assurance that we will eventually do business together and that I will get paid. But I'm willing to take that risk because if I can't help you sell your home for the price, terms and time-frame that will make you happy and meet your needs- I'll tell you!
That's right, if I don't feel like I can give you 100% total effort, focus and service the way YOU need me to - I will tell you. In fact, I'll even help you find a real estate professional who is truly the best to help you! That's right - if I can't help you I'll use all my skills and connections to find you and agent who can!
The risk is 100% on my shoulders!
Can you see how dealing with me is truly a win-win deal?!
In summary, here's what you get:
- You get real estate appraisal education and experience so you can sell with complete confidence that you aren't under-pricing your house.
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- You get the services of a veteran real estate professional.
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- You get the power of years of experience put to work for you immediately
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- You get expert guidance and support not only from me but from my full-time professional staff members.
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- You get the local expert who brings to the table a lifetime's experience of how the local market has evolved and where the future is taking the community.
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- You get the power of Century 21 - the largest real estate organization in the world - to work for you!
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- You get a written, proven 30-Day marketing plan that gets your home MAXIMUM exposure in the shortest period of time!
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By contacting me you will set into motion a proven, professional and comprehensive process for understanding completely how to sell a home or building lot here in Williamsburg, Virginia.
You have complete and total confidence every step of that way that you are making the absolute best decisions for you and your family!
Email: Send me an email by clicking this link and sending me a note about what kind of help you need. I will respond to you immediately by sending you an abbreviated outline of my 30-DAY Marketing Plan... a customizable system for selling your property for Top-Dollar in your time-frame.
Please understand that the more information you give me in the email about the type of help you need - the more information I will give you in return.
Please include your name, address and phone number for the highest level of service I can provide you at this point. If you only send me a message with your email and nothing else - there is very little we can do for you.
Click here to contact me and receive your outline of my 30-DAY Marketing plan by return e-mail almost instantly!
Once we make contact I can arrange for you to receive all the details of my program and how it has helped sellers just like you achieve their goals.
Phone: For faster service please give me a call TOLL- FREE: 1-800-369-8206 or, if you're local, call:757-220-8205. Let me know you're calling me off the web and I'll be glad to discuss your options for selling your property here in beautiful Williamsburg.
Disclaimer: If your house is already listed with another realtor - this letter is not a solicitation for that listing.
